OFID Style Guide

Style Guide Cover

The identity of The OPEC Fund for International Development (OFID) consists of many components, including the name, the logo, a typeface and the colors. These criteria ensure an easily identifiable corporate image for OFID. This style guide demonstrates the correct usage of these criteria.

Download a PDF version of the OFID Style Guide [1.6 MB]

Identity Components

Name and Flag

The name of the institution is The OPEC Fund for International Development (OFID); i.e., the full legal name comes first, followed by the acronym in parentheses. In continuous text, the first reference to the institution shall always be The OPEC Fund for International Development (OFID). Thereafter the institution shall be referred to as OFID throughout the text.

OFID flag with slogan

The flag features the logo on a background consisting of the two OFID corporate identity colors, displayed as bars of equal width.

Logo

The logo is available in three sizes and consists of two colors. Using the logo and its colors in a consistent and careful way will help make a lasting impression on those who use and encounter this logo. The characters and graphic components in the logo have been carefully developed and drawn. Logo characters, proportions, colors and graphic elements should not be re-drawn, typeset, altered, embellished or adjusted in any way.

Logo downloads

  • For print use (300 dpi) 
    For use by printers, designers, film companies, advertising agencies and other professionals.
  • For web use (72 dpi)
     

 

Logo examples

 

Primary Typography

The OFID corporate identity employs two different typeface families: Gill Sans (as the primary font) and Garamond (as the secondary font).  Read more about typography and view examples of usage.

 

Typography Gill Sans

Color

Example of OFID logo and colors

The colors that constitute a major part of OFID's identity are a dark and a light blue. Since dark blue is often used in the corporate identities of international organizations, it is of paramount importance that the OFID colors are always used together.

This unique color combination will help create a special impact and enhance recognition of the OFID logo throughout the world. Since these colors characterize the OFID identity, they should be applied to all material pertaining to the organization.

 

  
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